Congratulations on Academic Achievement
A scientific study conducted jointly by Assoc. Prof. Dr. Tuğba Özbölük and Assoc. Prof. Dr. Ramazan Kurtoğlu, faculty members of the Department of Business Administration, and Lecturer Behiye Altın from our university has been published in the Journal of Brand Management, an internationally reputable journal ranked in the Q1 category.
We congratulate our esteemed colleagues on this distinguished study, which makes a significant contribution to the academic literature, and wish them continued success in their endeavors.
Publication Details
Kurtoğlu, R., Özbölük, T., & Altın, B. (2025). When brand cynicism turns into brand hate: the mediating role of brand hate on the relationship between brand cynicism and negative WOM. Journal of Brand Management, 32, 65–78.
https://doi.org/10.1057/s41262-024-00368-7